Turning a "No" into a Fashion Empire

Sam welcomes entrepreneur and founder of the women's lifestyle brand, 12th Tribe, Demi Marchese. Demi has been featured in Forbes, Business Journal, Spirit 680, Style Collective and WWD MAGIC Panel, among others. She is an extraordinary business owner whose vision and drive have led to overwhelming success.

INTRODUCING DEMI MARCHESE:

Sam welcomes entrepreneur and founder of the women’s lifestyle brand, 12th Tribe, Demi Marchese. Demi has been featured in Forbes, Business Journal, Spirit 680, Style Collective and WWD MAGIC Panel, among others. She is an extraordinary business owner whose vision and drive have led to overwhelming success. In this episode, Sam and Demi discuss the trials and triumphs of owning a business, the importance of balance, and the inspiration behind her fashion line, 12th Tribe brand.

THIS EPISODE FEATURES INSIGHTS ON BRANDING, BALANCE & SOCIAL MEDIA:

Demi Marchese talks about her entrepreneurial journey, how initial rejections led to her success, and how participating in gymnastics as a child aided in her drive and ambition
The 12th Tribe brand, what inspired Demi to start this organization and how she’s differentiated herself in the fashion industry
The initial obstacles and challenges Demi had to overcome and the importance of maintaining balance
Demi shares 12th Tribe’s overall social media strategy, what she has done to sustain her overwhelming success, and insecurities she had to overcome as a business owner
What’s next for 12th Tribe?

WHAT DID DEMI SAY?

“Sometimes a door can slam in your face but twenty other ones open. Everything, as cliché as it is, happens for a reason.”

“For me, I just really tried to instill this story throughout the brand as it’s grown and try to inspire girls and have it not just be all about the clothes and selling.”

“It took me a long time to delegate and hire people. I have this Superhero Syndrome of, ‘I can do it. I don’t want to relinquish control.’ However, as soon as I started hiring and delegating things off my plate, things started to move a lot quicker.”

“Working at a small, fast-paced company, you have to be able to shift gears quickly and be open-minded to take on other roles that are similar to yours and sometimes not similar to yours.”

“I really believe your vibe attracts your tribe.”

“It just takes time, honestly. People aren’t going to remember your brand instantly. You just have to keep putting it out there.”

“If you do have kids, you definitely should watch [The Social Dilemma] and really think about how you can make an impact in your kids’ lives because it’s only going to get worse if it’s not controlled.”