Building a Brand Of Authenticity

INTRODUCING MEHA AGRAWAL:

Sam welcomes engineer, entrepreneur, advisor, and coach, Meha Agrawal. Meha is the founder of Silk & Sonder, a subscription-based service centered around wellness, productivity, and authenticity.

Today, Sam and Meha talk about what inspired her to launch Silk & Sonder, the importance of physical and mental wellness, and the challenges and triumphs of entrepreneurship. Meha speaks to the aspect of her company that she is most proud of, how she approaches hiring, and the value she places on trying, failing, and trying again.

THIS EPISODE FEATURES INSIGHTS ON WELLNESS, ENTREPRENUERSHIP & GROWING A BRAND:

Meha Agrawal joins the show to talk about what inspired her to start Silk & Sonder and her entrepreneurial origin story
The work that went into Silk & Sonder prior to launch and Meha’s first pain points
Convincing investors that Silk & Sonder was more than a journal business
Advice to those looking for something more in their career
The content creation process at Silk & Sonder
Sam takes a moment to promote one of her earlier episodes with Noah Neiman
Meha talks about Sonder Club and the aspect of her company that she’s most proud of
Meha’s first hire and why she made that decision
The systems and platforms critical to Silk & Sonder’s success
What success means to Meha and advice she would give aspiring entrepreneurs
Sam thanks Meha for joining the show and let’s listeners know where they can follow her

WHAT DID MEHA SAY?

“I think at Silk & Sonder what’s really exciting, especially in busy seasons, is when wellness meets performance.”

“I’ve known for a very long time that I’ve had this entrepreneurial bug. I was allergic to being average. I enjoyed starting things from scratch. I loved talking about new product ideas and meeting people who were starting businesses of their own.”

“I always was selling the bigger vision on really being this self-care and mental wellness membership that has analog, digital and experience.”

“We live in a society that rewards certain behavior and we sometimes forget that your internal compass is more important than what society tells you to do.”

“I think the part that I’m most proud of is that we have created a community of individuals who feel safe sharing their opinions even if other members don’t agree with them.”

“I always say at Silk & Sonder, you’re not gonna get penalized for trying and failing. You’ll get penalized if you don’t try. So, building that excitement and permission within your culture is really important as well.”