A Healthy Influence

Sam welcomes athlete, TV show host, and digital content creator, Rachel Demita. Rachel is a social media influencer who has built an impressive career through digital content creation and collaborating with a variety of brands. In this episode, Sam and Rachel talk about their shared experience as women working in the male-dominated industry of sports broadcasting.

INTRODUCING RACHEL DEMITA:

Sam welcomes athlete, TV show host, and digital content creator, Rachel Demita. Rachel is a social media influencer who has built an impressive career through digital content creation and collaborating with a variety of brands. In this episode, Sam and Rachel talk about their shared experience as women working in the male-dominated industry of sports broadcasting. Rachel shares her experience with social media, talks about what it means to create engaging and authentic content, and opens up about her dream job.

THIS EPISODE FEATURES INSIGHTS ON BEING AN INFLUENCER, CREATING COMPELLING CONTENT, & EFFECTIVE WORK-LIFE BALANCE:

Rachel Demita talks about her passion for sports and her background in digital content creation
Rachel discusses the challenges she’s had to overcome as a woman in a male-dominated industry
She shares her definition of a content creator and provides advice to aspiring content creators
Rachel has built a business around creating engaging and authentic content
How she balances her hectic work weeks
How COVID-19 impacted Rachel’s career and ongoing projects
Rachel describes her dream job

WHAT DID RACHEL SAY?

“I think a lot of the networks are seeing what’s really thriving in the digital space and it’s starting to flip.”

“One of the things that I’ve always just made sure is to just stay true to who I am. I don’t like to fake a persona…I’m not going to try to talk about things that I really don’t know anything about because the viewers see straight through that.”

“If you love what you’re putting out and you’re passionate about what you’re putting out, your audience will come.”

“If I was posting a brand deal every week on my page, you’re going to lose money and followers in the end because they’re not going to want to engage. And I don’t want my whole platform to be an ad.”

“I’ve just figured out how important my mental health and my peace is to me. And, when I have that in check, then I’m able to continue the day and be really productive.”

“If I’m following anybody who gives me any kind of negative feeling, or if I feel a little jealous, or if I find myself just hooked on their page and can’t stop scrolling, I will unfollow them or mute them if I have to.”